1. Create the Conversion Tag
In Google Tag Manager → Tags → New.
Select Google Ads Conversion Tracking.
Enter:
Conversion ID:
AW-XXXXXXXXXConversion Label:
XXXXXXXXXXXX
2. Create the Trigger
Since your URL contains a hash fragment (#confirmation), GTM reads this as part of the Page URL, not the path.
Go to Triggers → New → Page View trigger.
Choose:
Trigger Type: Page View → Some Page Views
Condition:
Page URL contains #confirmation
Save the trigger.
3. Connect Tag and Trigger
Attach your new trigger (
Booking Confirmation Trigger) to the Google Ads Conversion Tag.Add your Google Tag Manager, Conversion ID and Conversion label into the Traffic scripts section of your booking engine settings. (Preno Settings > Booking engine > Click settings under "Booking engine configuration" > Traffic script)
Now, the tag will fire only when someone lands on a confirmation page once they have made a booking through the booking engine.
4. Test It
Go into GTM Preview Mode.
Run a test booking through Preno.
When you land on the confirmation page, check the GTM debugger:
Conversion Tag → Fired ✅